Based on the practice of website construction, operation and maintenance, and search engine optimization for website promotion, the basic ideas of the relevant website optimization are summarized: through the reasonable design of key elements such as website functions, structures, layouts, and content, the website The function and expression form achieve the optimal effect, which can fully show the network marketing function of the website. The focus of website optimization design is to facilitate users to browse the website's information, use the services of the website, and facilitate customer search information. The significance of the website optimization design is specifically manifested in three aspects:

1. From the perspective of users, after the optimized design of the website, users can easily browse the information of the website and use the service of the website;

2. From the perspective of a search engine promotion website, optimized design websites enable search engines to successfully capture the basic information of the website. When users search through the search engine, the website abstract information that the company expects can appear in the ideal position. , So that users can find relevant information and cause interest, so as to click the search results and reach the website to obtain further information services, until they become real customers;

3. From the perspective of website operation and maintenance, website operators can easily manage and maintain the website, which is conducive to the application of various online marketing methods, and can accumulate valuable online marketing resources, because only through the website optimized design design Only corporate websites can truly have online marketing orientation and be consistent with online marketing strategies.

It can be seen that website optimization includes three levels of significance: optimization of user optimization, optimization of network environment (search engines, etc.), and optimization of website operation and maintenance.